Where is Social Bookmarking Headed?

As with everything on the net, changes are inevitable and nothing is certain. Nobody can predict for sure what will become of Social Bookmarking and the popular SB sites which exist. Many feel that SB sites will become popular and big enough to topple Google and will eventually take over as the main form of traffic. Certainly in the past 2 years SB sites have seen an incredible surge and growth, the likes of which have only been seen on their sister Social Networking sites like MySpace and YouTube.

While websites, spammers and tacticians have always tried to get an edge over Google, Google has continuously modified its algorithms and techniques to stay ahead of the websites. The plain fact is that Google seems to be losing the edge and falling behind. This is what has allowed SB sites to gain the upper hand and become as popular as they are, but it may also be their downfall. We are now seeing many of the techniques and tactics used against Google on SB sites who in turn react and employ new methods for weeding out unwanted elements. This arms race is likely to continue for a while until the market becomes stale and checkmated, just as with Google. What will happen then? Only our imagination can attempt to answer that question.

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