Wide Spread Exposure & Getting Indexed At Hyperspeed

Wide Spread Exposure

We’ve already seen that just by adding a link to one of our articles on a social bookmarking site, we can potentially generate lots of traffic, and immediately generate a valuable, free incoming link. The amazing thing is that we can duplicate this step for virtually every social bookmarking site out there. There are a countless and ever expanding amount of Social Bookmark sites out there, far more than we could hope to count. While the some are useless to us and a few have a “no follow” rule which means the links are useless to search engines, there are still more than 200 valuable sites with good or very good PR. As you can see we have a lot of room for exposure. If we submit our article to 20 SB sites then Google sees 20 incoming links with our keyword in the anchor text from highly rated, valuable sites as well as any of the links created from our tags.

Repeat the process

Hopefully you’re starting to realize the awesome potential of SB sites and how you can generate a large number of valuable incoming links from a single article. But it doesn’t stop there. In fact you can submit each and every article, post and page on your site to various social bookmarking sites, creating several links to each of your pages, potentially thousands of incoming links for your site. The only limitation is that you need to have genuinely valuable, interesting or useful information. Essentially you can generate lots of links, from lots of valuable sites, for lots of different articles which all equates to lots of traffic!

Get Indexed in Hyper Speed

Google finds new sites by sending out a crawler. A crawler, aka a robot or spider, despite its sinister name, is simply a little script that browses web pages looking for links. When it finds a link it follows it to a new page and takes a “snap shot” of that page. It rates the page based on the information, the text, incoming links, etc. Then it checks to see if that page has any links. If it does, it follows the links and moves on, taking a snapshot of the next page, and so on, and so on. Originally the crawlers were sent out at a certain time each month and this was called the Google dance. Webmasters would try and anticipate when the next Google dance would be and optimize their pages for that time. While monthly Google referencing still occurs, mostly the spiders and crawlers are continuously browsing the web, checking for new content, changes to existing pages, and more. The crawlers may check a page and then come back the next day to see if there’s anything new. If there is they may try again the day after that, and so on. Soon they learn just how often a page updates and they adjust for it. If a site only has the odd new post every now and then, the crawlers will only visit every few weeks, every few months, or even less. Instead if a site updates a few times a day, daily or hourly visits can be expected.

If you take a look at popular SB sites like del.icio.us and StumbleUpon, you’ll see that there’s new content every couple of minutes, sometimes even quicker. As such, those sites are crawled almost constantly. So when you list your site and it’s on the front page of StumbleUpon or Digg for just a few seconds, that’s enough time that the crawlers pick up the link, follow it and take a snapshot of your page. If your page hasn’t been seen before, it’s indexed. Indexing is simply the Search Engine registering or acknowledging the existence of your page. It is now ranked, contained in the search engines database, and anyone can search for it. Getting indexed quickly is very valuable and often webmasters will pay high PR sites to link to them just to get indexed quicker. With SB you can do it for free, sometimes being indexed within hours, even within 30 minutes!

A note about adding your front page

Some webmasters use the tactic of adding their front page, or domain name, to several SB sites at once in order to get indexed quickly and increase exposure. Generally speaking this is a bad idea because the SB sites are catered towards individual articles, blog posts, pages, images or videos. They don’t like websites, front pages, RSS feeds, or anything that won’t be immediately useful to a large number of people. Not only that but you may be picked up as a spammer and deleted or blocked. Instead, add several of your articles but make sure that you have a link on the menu back to your homepage. This way crawlers will index your pages AND your front page just as quickly.

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